This statistic shows the results of a survey on the proportion of consumers who purchased sunscreen or dedicated sun protection products among developed markets worldwide in 2015 and 2016, by age group. According to the survey, 13.5 percent of Millennials purchased sun protection products in 2016, while only nine percent of Generation X claimed to buy sunscreen and sun protection products that year.
Share of developed market consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group
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Share of developed market consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group
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1,000 respondents per market; 70% female and 30% male
Method of interview
Online panel
Supplementary notes
Due to limitations in internet penetration in certain emerging markets, the target age range does not extend all the way to age 69 in four markets: Indonesia, Middle East, Thailand, and Turkey.
Citation formats
D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
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Statista. (March 7, 2018). Share of developed market consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/814126/sun-protection-products-usage-among-developed-markets-worldwide-by-age/
Statista. "Share of developed market consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group." Chart. March 7, 2018. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/814126/sun-protection-products-usage-among-developed-markets-worldwide-by-age/
Statista. (2018). Share of developed market consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/814126/sun-protection-products-usage-among-developed-markets-worldwide-by-age/
Statista. "Share of Developed Market Consumers That Purchase Sunscreen or Dedicated Sun Protection Products Worldwide in 2015 and 2016, by Age Group." Statista, Statista Inc., 7 Mar 2018, https://www.statista.com/statistics/814126/sun-protection-products-usage-among-developed-markets-worldwide-by-age/
Statista, Share of developed market consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group Statista, https://www.statista.com/statistics/814126/sun-protection-products-usage-among-developed-markets-worldwide-by-age/ (last visited April 29, 2025)
Share of developed market consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group [Graph], Statista, March 7, 2018. [Online]. Available: https://www.statista.com/statistics/814126/sun-protection-products-usage-among-developed-markets-worldwide-by-age/
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