Spotify's number of ad-supported monthly active users worldwide hit 379 million in the fourth quarter of 2023, up from 361 million a quarter earlier. The music streaming service has been constantly increasing its ad-supported subscriber base.
Number of Spotify ad-supported monthly active users (MAUs) worldwide from 1st quarter 2015 to 4th quarter 2023
(in millions)
Characteristic
Monthly active users in millions
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The source defines Ad-Supported MAUs as the total count of Ad-Supported monthly active users that have consumed content for greater than zero milliseconds in the last thirty days from the period-end indicated.
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Spotify. (February 6, 2024). Number of Spotify ad-supported monthly active users (MAUs) worldwide from 1st quarter 2015 to 4th quarter 2023 (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/813787/spotify-ad-supported-monthly-active-users/
Spotify. "Number of Spotify ad-supported monthly active users (MAUs) worldwide from 1st quarter 2015 to 4th quarter 2023 (in millions)." Chart. February 6, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/813787/spotify-ad-supported-monthly-active-users/
Spotify. (2024). Number of Spotify ad-supported monthly active users (MAUs) worldwide from 1st quarter 2015 to 4th quarter 2023 (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/813787/spotify-ad-supported-monthly-active-users/
Spotify. "Number of Spotify Ad-supported Monthly Active Users (Maus) Worldwide from 1st Quarter 2015 to 4th Quarter 2023 (in Millions)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/813787/spotify-ad-supported-monthly-active-users/
Spotify, Number of Spotify ad-supported monthly active users (MAUs) worldwide from 1st quarter 2015 to 4th quarter 2023 (in millions) Statista, https://www.statista.com/statistics/813787/spotify-ad-supported-monthly-active-users/ (last visited August 24, 2024)
Number of Spotify ad-supported monthly active users (MAUs) worldwide from 1st quarter 2015 to 4th quarter 2023 (in millions) [Graph], Spotify, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/813787/spotify-ad-supported-monthly-active-users/