The NCAA Division I Men's Basketball Tournament, more commonly known as March Madness, is one of the highlights of the sporting calendar, drawing in millions of TV viewers each year. During a March 2023 survey in the United States, 64 percent of avid sports fans who intended to watch the NCAA tournament stated that they would also engage with social media during the tournament.
Intended engagement with social media during March Madness in the United States in 2023
respondents indicated they will watch the NCAA Tournaments
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "In addition to watching the NCAA Tournaments, are you likely to follow and/or engage on social media during the event?"
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SHU. (March 14, 2023). Intended engagement with social media during March Madness in the United States in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/813408/march-madness-viewing-location-platform/
SHU. "Intended engagement with social media during March Madness in the United States in 2023." Chart. March 14, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/813408/march-madness-viewing-location-platform/
SHU. (2023). Intended engagement with social media during March Madness in the United States in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/813408/march-madness-viewing-location-platform/
SHU. "Intended Engagement with Social Media during March Madness in The United States in 2023." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/813408/march-madness-viewing-location-platform/
SHU, Intended engagement with social media during March Madness in the United States in 2023 Statista, https://www.statista.com/statistics/813408/march-madness-viewing-location-platform/ (last visited December 30, 2024)
Intended engagement with social media during March Madness in the United States in 2023 [Graph], SHU, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/813408/march-madness-viewing-location-platform/
