March Madness social media engagement in the U.S. 2023

Published by Statista Research Department, Jun 24, 2024
The NCAA Division I Men's Basketball Tournament, more commonly known as March Madness, is one of the highlights of the sporting calendar, drawing in millions of TV viewers each year. During a March 2023 survey in the United States, 64 percent of avid sports fans who intended to watch the NCAA tournament stated that they would also engage with social media during the tournament.

Intended engagement with social media during March Madness in the United States in 2023

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Source

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Release date

March 2023

Region

United States

Survey time period

March 8 to 10, 2023

Number of respondents

564 respondents

Age group

18 years and older

Special properties

respondents indicated they will watch the NCAA Tournaments

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In addition to watching the NCAA Tournaments, are you likely to follow and/or engage on social media during the event?"

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