According to a global survey conducted in the second half of 2021, the quality of visitors was the main factor influencing the decision of exhibitors to participate in trade shows. This aspect was mentioned in the second quarter of 2021 by a higher share of respondents than in the same period of 2020, when 81 percent of survey participants chose it as a major influencing consideration for their decision.
Leading factors influencing the decision of exhibitors to participate in events and trade shows worldwide in Q2 2020 and Q2 2021
*Total number of exhibitors and visitors surveyed in Summer 2021.
The survey question was posed as follows: "What factors influence the decision to exhibit?.
Further information about the methodology of the survey or the exact date of the field work was not available.
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UFI. (October 5, 2021). Leading factors influencing the decision of exhibitors to participate in events and trade shows worldwide in Q2 2020 and Q2 2021 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/813101/factors-influencing-decision-exhibitors-trade-shows-worldwide/
UFI. "Leading factors influencing the decision of exhibitors to participate in events and trade shows worldwide in Q2 2020 and Q2 2021." Chart. October 5, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/813101/factors-influencing-decision-exhibitors-trade-shows-worldwide/
UFI. (2021). Leading factors influencing the decision of exhibitors to participate in events and trade shows worldwide in Q2 2020 and Q2 2021. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/813101/factors-influencing-decision-exhibitors-trade-shows-worldwide/
UFI. "Leading Factors Influencing The Decision of Exhibitors to Participate in Events and Trade Shows Worldwide in Q2 2020 and Q2 2021." Statista, Statista Inc., 5 Oct 2021, https://www.statista.com/statistics/813101/factors-influencing-decision-exhibitors-trade-shows-worldwide/
UFI, Leading factors influencing the decision of exhibitors to participate in events and trade shows worldwide in Q2 2020 and Q2 2021 Statista, https://www.statista.com/statistics/813101/factors-influencing-decision-exhibitors-trade-shows-worldwide/ (last visited November 18, 2024)
Leading factors influencing the decision of exhibitors to participate in events and trade shows worldwide in Q2 2020 and Q2 2021 [Graph], UFI, October 5, 2021. [Online]. Available: https://www.statista.com/statistics/813101/factors-influencing-decision-exhibitors-trade-shows-worldwide/
