Most requested shampoo and conditioner properties in Japan 2017

Main benefits consumers in Japan are looking for when purchasing shampoo and conditioner in Japan as of September 2017

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Source

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Release date

November 2017

Region

Japan

Survey time period

September 8 to 22, 2017

Number of respondents

3,493 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "When you buy shampoo and conditioner, which results should the product deliver?"

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