Most in-demand digital original series in Brazil 2021

Published by
A. Guttmann,
Mar 17, 2023
In 2021, Disney+'s "WandaVision" was the most in-demand digital original in Brazil, with demand over 22 times higher than the average of the Brazilian market. "The Mandalorian" (also on Disney+) and "Arcane" (on Netflix) followed with demands 17.4 and 16.9 higher than the average, respectively. More than three out of four internet users in Brazil watched videos online in 2021.

Most in-demand digital original series in Brazil in 2021

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Release date

February 2022

Region

Brazil

Survey time period

January to December 2021

Supplementary notes

The source adds the following information: "The total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a 'like'/comment. In this dataset we are comparing the demand that exists for each series in this market, against the average TV show. A difference of 1x represents the market average and 10x means a series is ten times more in demand than the average TV show in this market."

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