Global in-app ad impressions 2022, by format & OS

Published by Statista Research Department, Mar 6, 2024
In October 2022, banner ads accounted for 80 percent of in-app advertising impressions in iOS apps and for 75 percent in Android apps. Video ads were responsible for seven and nine percent, respectively.

Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS

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Release date

November 2022

Region

Worldwide

Survey time period

October 2022

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Overview

7

Segments

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Metrics

8

Risks & ad fraud

5

Audience

8

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Topics

In-app advertisingMobile app usageMobile app monetizationMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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