In October 2022, banner ads accounted for 80 percent of in-app advertising impressions in iOS apps and for 75 percent in Android apps. Video ads were responsible for seven and nine percent, respectively.
Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS
Characteristic
iOS
Android
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InMobi. (November 14, 2022). Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/812462/monetized-mobile-app-ad-impressions-share/
InMobi. "Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS." Chart. November 14, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/812462/monetized-mobile-app-ad-impressions-share/
InMobi. (2022). Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/812462/monetized-mobile-app-ad-impressions-share/
InMobi. "Distribution of In-app Advertising Impressions Worldwide in October 2022, by Ad Format and Os." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/812462/monetized-mobile-app-ad-impressions-share/
InMobi, Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS Statista, https://www.statista.com/statistics/812462/monetized-mobile-app-ad-impressions-share/ (last visited July 06, 2024)
Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS [Graph], InMobi, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/812462/monetized-mobile-app-ad-impressions-share/