This statistic shows the growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from the first quarter of 2016 to the second quarter of 2019. The data shows that monetized mobile PMP ad impressions increased by 69 percent in the second quarter of 2019, compared to the corresponding quarter of 2018.
Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019
based on ten trillion advertiser bids on the PubMatic platform
Supplementary notes
Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary. Figures for missing periods were not provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PubMatic. (August 14, 2019). Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic. "Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019." Chart. August 14, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic. (2019). Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic. "Growth Rate of Monetized Mobile Private Marketplace (Pmp) Advertising Impressions Volume Worldwide from 1st Quarter 2016 to 2nd Quarter 2019." Statista, Statista Inc., 14 Aug 2019, https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic, Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019 Statista, https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/ (last visited December 21, 2024)
Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019 [Graph], PubMatic, August 14, 2019. [Online]. Available: https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
