This statistic shows the growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from the first quarter of 2016 to the second quarter of 2019. The data shows that monetized mobile PMP ad impressions increased by 69 percent in the second quarter of 2019, compared to the corresponding quarter of 2018.
Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019
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Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019
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based on ten trillion advertiser bids on the PubMatic platform
Supplementary notes
Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary. Figures for missing periods were not provided by the source.
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PubMatic. (August 14, 2019). Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019 [Graph]. In Statista. Retrieved April 16, 2025, from https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic. "Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019." Chart. August 14, 2019. Statista. Accessed April 16, 2025. https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic. (2019). Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019. Statista. Statista Inc.. Accessed: April 16, 2025. https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic. "Growth Rate of Monetized Mobile Private Marketplace (Pmp) Advertising Impressions Volume Worldwide from 1st Quarter 2016 to 2nd Quarter 2019." Statista, Statista Inc., 14 Aug 2019, https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
PubMatic, Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019 Statista, https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/ (last visited April 16, 2025)
Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 2nd quarter 2019 [Graph], PubMatic, August 14, 2019. [Online]. Available: https://www.statista.com/statistics/812182/mobile-pmp-ad-impression-change/
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