North American consumer preference of retail personalization form 2017, by gender

Published by Statista Research Department, Oct 30, 2023
This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by gender. The findings show that 32 percent of female respondents cited a personalized purchase journey as their preferred form of retail personalization; only 13 percent of responding women and men prioritized personalized advertising.

Preferred form of retail personalization among shoppers in North America as of November 2017, by gender

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Release date

November 2017

Region

North America

Survey time period

November 2017

Number of respondents

30,000 respondents

Supplementary notes

The source did not provide an exact date of survey; the date given is the publication date.

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