This statistic shows the share of marketing budgets spent by responding marketers worldwide on personalized digital marketing communications as of May 2016. The findings show that 56 percent of respondents used less than 10 percent of their marketing budget for personalized digital communications, whereas six percent of responding marketers reported using 31 to 40 percent of their budget on personalization.
Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016
Question: Approximately what percentage of your marketing budget did you spend on personalized digital marcomms in the past 12 months?
The source did not provide an exact date of survey; the survey date given is the publication date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CEB. (May 31, 2016). Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/810343/digital-personalization-marketing-budget-share/
CEB. "Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016." Chart. May 31, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/810343/digital-personalization-marketing-budget-share/
CEB. (2016). Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/810343/digital-personalization-marketing-budget-share/
CEB. "Share of Marketing Budgets Devoted to Personalized Digital Marketing Communications Worldwide as of May 2016." Statista, Statista Inc., 31 May 2016, https://www.statista.com/statistics/810343/digital-personalization-marketing-budget-share/
CEB, Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016 Statista, https://www.statista.com/statistics/810343/digital-personalization-marketing-budget-share/ (last visited November 21, 2024)
Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016 [Graph], CEB, May 31, 2016. [Online]. Available: https://www.statista.com/statistics/810343/digital-personalization-marketing-budget-share/
