This statistic shows the leading digital marketing personalization technologies used by large companies worldwide as of May 2016. According to the most recent data, 71 percent of responding organizations used web analytics software for personalization purposes, with 56 percent saying that their most used personalization technology was a content management system.
Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
Question: Which of the following technologies does your organization currently have to enable digital personalization? (Select all that apply.)
The source did not provide an exact date of survey; the date of survey given is the date of publication..
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CEB. (May 31, 2016). Leading digital marketing personalization technologies used by large companies worldwide as of May 2016 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/810268/most-used-personalization-technologies/
CEB. "Leading digital marketing personalization technologies used by large companies worldwide as of May 2016." Chart. May 31, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/810268/most-used-personalization-technologies/
CEB. (2016). Leading digital marketing personalization technologies used by large companies worldwide as of May 2016. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/810268/most-used-personalization-technologies/
CEB. "Leading Digital Marketing Personalization Technologies Used by Large Companies Worldwide as of May 2016." Statista, Statista Inc., 31 May 2016, https://www.statista.com/statistics/810268/most-used-personalization-technologies/
CEB, Leading digital marketing personalization technologies used by large companies worldwide as of May 2016 Statista, https://www.statista.com/statistics/810268/most-used-personalization-technologies/ (last visited December 21, 2024)
Leading digital marketing personalization technologies used by large companies worldwide as of May 2016 [Graph], CEB, May 31, 2016. [Online]. Available: https://www.statista.com/statistics/810268/most-used-personalization-technologies/
