Leading fast food companies in the Netherlands 2018, by revenue

As of 2018, McDonald’s had a revenue of approximately 1.05 billion euros and was the leading fast food company in the Netherlands. The difference between the second ranked KFC is significant, as the American chicken restaurant generated a revenue of 151 million euros. Burger King had a revenue of roughly 140 million euros and was ranked third. Observing the revenue of fast food industry in the Netherlands, it reached approximately 2.82 billion euros in 2018, which was the highest generated revenue in the period between 2008 and 2018.

Most McDonald’s restaurants located in South Holland

McDonald’s exploited 244 restaurants in total across the Netherlands in 2018. 63 of the McDonald’s restaurants were located in South Holland (which includes The Hague and Rotterdam), whereas 42 and 30 percent were to be found in North Holland (Amsterdam, among others) and North Brabant (Eindhoven, for example). Regarding the location, nearly 50 percent of the McDonald’s restaurants were placed in a city and just above 30 percent were located next to highways in the Netherlands in 2018.

Revenue food delivery service market increased significantly

As of July 2017, McDonalds started to test their online delivery services in Amsterdam and rolled out the McDelivery throughout other cities and places in the Netherlands from September 2017 onwards. A logical step, since consumers value convenience and by looking at the total revenue of the delivery food service market, it had a fundamental increase from 1.22 billion euros in 2016 to 1.51 billion euros in 2017. Furthermore, it is forecast that this will grow to nearly two billion euros in 2019.