This statistic displays the preferred online videos in Italy in 2018, by age group and category. According to survey results, advertising videos were the less popular, yet more preferred by individuals aged over 45 years old (12.5 percent), than by respondents between 18 and 24 years old (1.5 percent), who rather appreciated videos of influencers (53.7 percent).
Preferred online videos in Italy in 2018, by age group and category
Characteristic
Brands' videos
Influencers' videos
Advertising videos
VIP's videos
Other
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The source provides no further information about the survey methodology. The original survey question was phrased by the source as follows: "Che video preferisci fra le seguenti tipologie?"
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HR Solutions - Digital Coach. (February 1, 2018). Preferred online videos in Italy in 2018, by age group and category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/809976/preferred-online-videos-by-age-group-and-category-in-italy/
HR Solutions - Digital Coach. "Preferred online videos in Italy in 2018, by age group and category." Chart. February 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/809976/preferred-online-videos-by-age-group-and-category-in-italy/
HR Solutions - Digital Coach. (2018). Preferred online videos in Italy in 2018, by age group and category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/809976/preferred-online-videos-by-age-group-and-category-in-italy/
HR Solutions - Digital Coach. "Preferred Online Videos in Italy in 2018, by Age Group and Category." Statista, Statista Inc., 1 Feb 2018, https://www.statista.com/statistics/809976/preferred-online-videos-by-age-group-and-category-in-italy/
HR Solutions - Digital Coach, Preferred online videos in Italy in 2018, by age group and category Statista, https://www.statista.com/statistics/809976/preferred-online-videos-by-age-group-and-category-in-italy/ (last visited July 22, 2024)
Preferred online videos in Italy in 2018, by age group and category [Graph], HR Solutions - Digital Coach, February 1, 2018. [Online]. Available: https://www.statista.com/statistics/809976/preferred-online-videos-by-age-group-and-category-in-italy/
