This statistic presents the share of internet users worldwide who follow favorite brands or share branded posts on social media each month. According to the third quarter 2017 findings, Latin America had the highest share of users on social media following a favorite brand, with a recorded value of 52 percent, while in comparison only 37 percent of Europe's social media user base responded similarly.
Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region
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GWI. (February 20, 2018). Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. "Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region." Chart. February 20, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. (2018). Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. "Share of Internet Users Worldwide Who Follow Brands or Share Branded Posts on Social Media Each Month as of 3rd Quarter 2017, by Region." Statista, Statista Inc., 20 Feb 2018, https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI, Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region Statista, https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/ (last visited December 21, 2024)
Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region [Graph], GWI, February 20, 2018. [Online]. Available: https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
