This statistic shows the most successful e-commerce personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). The findings show that scarcity techniques, which highlight items that are low in stock, ranked first with an average uplift in revenue-per-visitor reaching 2.9 percent.
Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor
(RPV)
Characteristic
Percent uplift in revenue-per-visitor
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based on 2 billion e-commerce user journeys and 120 million purchases primarily in the retail and travel sectors
Supplementary notes
The source provided the following terminology definitions: Scarcity = techniques that highlight items that are low in stock
Social proof = techniques that leverage the behavior of other users to provide information about trending products and items currently popular
Urgency = techniques that use a time limit to promote urgency to complete an action before a deadline
Abandonment = techniques that aim to capture users before they leave the site after indicating purchase intention
Product recommendation = techniques that recommend alternative products to users
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MarketingCharts. (July 14, 2017). Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. "Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)." Chart. July 14, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. (2017). Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. "Most Successful E-commerce Marketing Personalization Techniques Worldwide as of June 2017, Based on Average Uplift in Revenue-per-visitor (Rpv)." Statista, Statista Inc., 14 Jul 2017, https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts, Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) Statista, https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/ (last visited August 24, 2024)
Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) [Graph], MarketingCharts, July 14, 2017. [Online]. Available: https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/