This statistic shows the most successful e-commerce personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). The findings show that scarcity techniques, which highlight items that are low in stock, ranked first with an average uplift in revenue-per-visitor reaching 2.9 percent.
Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor
(RPV)
based on 2 billion e-commerce user journeys and 120 million purchases primarily in the retail and travel sectors
Supplementary notes
The source provided the following terminology definitions: Scarcity = techniques that highlight items that are low in stock
Social proof = techniques that leverage the behavior of other users to provide information about trending products and items currently popular
Urgency = techniques that use a time limit to promote urgency to complete an action before a deadline
Abandonment = techniques that aim to capture users before they leave the site after indicating purchase intention
Product recommendation = techniques that recommend alternative products to users
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (July 14, 2017). Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. "Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)." Chart. July 14, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. (2017). Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. "Most Successful E-commerce Marketing Personalization Techniques Worldwide as of June 2017, Based on Average Uplift in Revenue-per-visitor (Rpv)." Statista, Statista Inc., 14 Jul 2017, https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts, Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) Statista, https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/ (last visited November 21, 2024)
Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) [Graph], MarketingCharts, July 14, 2017. [Online]. Available: https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
