This statistic shows the key performance indicators of personalized e-mail content in the United States as of April 2017. According to the most recent data, personalized e-mail content reached a click-through rate of 17.1 percent., nearly one percentage point higher than non-personalized content CTR.
Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017
Characteristic
Mean
Personalized products and content
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OneSpot. (June 20, 2017). Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/809828/personalized-email-content-kpi/
OneSpot. "Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017." Chart. June 20, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/809828/personalized-email-content-kpi/
OneSpot. (2017). Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/809828/personalized-email-content-kpi/
OneSpot. "Key Performance Indicators (Kpis) of Personalized Vs. Non-personalized E-mail Content in The United States as of April 2017." Statista, Statista Inc., 20 Jun 2017, https://www.statista.com/statistics/809828/personalized-email-content-kpi/
OneSpot, Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017 Statista, https://www.statista.com/statistics/809828/personalized-email-content-kpi/ (last visited August 24, 2024)
Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017 [Graph], OneSpot, June 20, 2017. [Online]. Available: https://www.statista.com/statistics/809828/personalized-email-content-kpi/