This statistic shows the share of consumers whose intention to purchase is impacted by personally relevant content provided by brands in the United States as of October 2016. According to the most recent data, 19 percent of responding U.S. consumers said that personally relevant content significantly increased their purchase intent, with 59 percent saying that personalized content somewhat increased their intent to purchase.
Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016
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OneSpot. (January 10, 2017). Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/809789/consumer-purchase-intent-relevant-personalized-content/
OneSpot. "Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016." Chart. January 10, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/809789/consumer-purchase-intent-relevant-personalized-content/
OneSpot. (2017). Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/809789/consumer-purchase-intent-relevant-personalized-content/
OneSpot. "Impact of Successful and Relevant Brand Content Personalization on Consumer Purchase Intent in The United States as of October 2016." Statista, Statista Inc., 10 Jan 2017, https://www.statista.com/statistics/809789/consumer-purchase-intent-relevant-personalized-content/
OneSpot, Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016 Statista, https://www.statista.com/statistics/809789/consumer-purchase-intent-relevant-personalized-content/ (last visited December 21, 2024)
Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016 [Graph], OneSpot, January 10, 2017. [Online]. Available: https://www.statista.com/statistics/809789/consumer-purchase-intent-relevant-personalized-content/
