Importance of marketing personalization for consumers in the U.S. 2021

Published by Statista Research Department, Dec 10, 2024
During a 2021 survey carried out among U.S. consumers, 67 percent of respondents stated they thought it was important, very important, or extremely important for a brand to tailor messaging to their needs before they purchased from the brand for the first time. Three quarters said brands should make it easy for them to navigate in-store and online.

Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021

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Showing entries 1 to 11 (11 entries in total)
Statistic: Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021

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McKinsey & Company

Release date

November 2021

Region

United States

Survey time period

September 7 and 8, 2021

Number of respondents

1,013 respondents

Age group

18 years and older

Supplementary notes

Original question: "We would like to know how each of these aspects influences your decision to buy from a brand/business for the first time. For that brand/business, please indicate how important each of the following aspects is."

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