This statistic shows the leading obstacles to using personalization according to marketing professionals in North America as of October 2017. The findings reveal that 23 percent of marketers found that data quality was the largest obstacle to personalization.
Leading obstacles to using personalization according to marketers in North America as of October 2017
*Of the total number of respondents, 51% were from North America and the remaining 49% were from the UK.
Question: What are your biggest obstacles to moving beyond segmentation to true 1-to-1 personalization?
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MarketingCharts. (April 12, 2017). Leading obstacles to using personalization according to marketers in North America as of October 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/809408/personalization-obstacles-marketers/
MarketingCharts. "Leading obstacles to using personalization according to marketers in North America as of October 2017." Chart. April 12, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/809408/personalization-obstacles-marketers/
MarketingCharts. (2017). Leading obstacles to using personalization according to marketers in North America as of October 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/809408/personalization-obstacles-marketers/
MarketingCharts. "Leading Obstacles to Using Personalization According to Marketers in North America as of October 2017." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/809408/personalization-obstacles-marketers/
MarketingCharts, Leading obstacles to using personalization according to marketers in North America as of October 2017 Statista, https://www.statista.com/statistics/809408/personalization-obstacles-marketers/ (last visited December 21, 2024)
Leading obstacles to using personalization according to marketers in North America as of October 2017 [Graph], MarketingCharts, April 12, 2017. [Online]. Available: https://www.statista.com/statistics/809408/personalization-obstacles-marketers/
