This statistic displays the share of companies investing in events in Italy in 2016, by investment share. As of the survey period, 43.4 percent of asked companies spent between 6 and 20 percent of their annual communication budget in events, while 34.6 percent of respondents invested more than 20 percent of their total annual communication investments in events.
Share of companies investing in events in Italy in 2016, by investment share*
*Investment share represents the quota invested in events out of the overall company's investments in communication over that year. The source does not specify the survey type.
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ADC Group. (January 1, 2018). Share of companies investing in events in Italy in 2016, by investment share* [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/809346/companies-investing-in-events-by-investment-share-in-italy/
ADC Group. "Share of companies investing in events in Italy in 2016, by investment share*." Chart. January 1, 2018. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/809346/companies-investing-in-events-by-investment-share-in-italy/
ADC Group. (2018). Share of companies investing in events in Italy in 2016, by investment share*. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/809346/companies-investing-in-events-by-investment-share-in-italy/
ADC Group. "Share of Companies Investing in Events in Italy in 2016, by Investment Share*." Statista, Statista Inc., 1 Jan 2018, https://www.statista.com/statistics/809346/companies-investing-in-events-by-investment-share-in-italy/
ADC Group, Share of companies investing in events in Italy in 2016, by investment share* Statista, https://www.statista.com/statistics/809346/companies-investing-in-events-by-investment-share-in-italy/ (last visited November 14, 2024)
Share of companies investing in events in Italy in 2016, by investment share* [Graph], ADC Group, January 1, 2018. [Online]. Available: https://www.statista.com/statistics/809346/companies-investing-in-events-by-investment-share-in-italy/
