Data used by marketers when targeting for personalization U.S. 2020

Published by Statista Research Department, Dec 10, 2024
In March a survey was concluded among marketers in the United States, gauging their use of personalization. The results show that 40 percent of respondents said that clicks is one of the key criteria they use when targeting for personalization, with 39 percent saying that they look at previously purchased products.

Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020

CharacteristicShare of respondents
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Showing entries 1 to 10 (10 entries in total)
Statistic: Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020

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Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

203 respondents

Special properties

showing only the top 10 most selected options

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

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Christof Baron
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Statistics on " Marketing personalization in the United States "

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