Data used by marketers when targeting for personalization U.S. 2020

Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020

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Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

203 respondents

Special properties

showing only the top 10 most selected options

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

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Statistics on " Marketing personalization in the United States "

Other statistics that may interest you Marketing personalization in the United States

Overview

4

Marketer insights

6

Consumer insights

8

Data usage

8

Further related statistics

18
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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