During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, 35 percent stated they felt they were successfully achieving omnichannel personalization. A year earlier, the share stood at 24 percent.
Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022
among B2B and B2C business managers and above who are familiar with their company's customer experience, marketing tech,or customer data strategies
Method of interview
Online survey
Supplementary notes
The survey was carried out among respondents Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, United Kingdom, and United States. The methodology was applied during the 2022 survey. The source provides no information about the methodology used in 2021.
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Marketing Interactive. (June 28, 2022). Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive. "Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022." Chart. June 28, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive. (2022). Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive. "Share of Business Managers Who Felt They Were Successfully Achieving Omnichannel Personalization Worldwide in 2021 and 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive, Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/ (last visited November 21, 2024)
Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022 [Graph], Marketing Interactive, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
