During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, 35 percent stated they felt they were successfully achieving omnichannel personalization. A year earlier, the share stood at 24 percent.
Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
among B2B and B2C business managers and above who are familiar with their company's customer experience, marketing tech,or customer data strategies
Method of interview
Online survey
Supplementary notes
The survey was carried out among respondents Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, United Kingdom, and United States. The methodology was applied during the 2022 survey. The source provides no information about the methodology used in 2021.
Learn more about how Statista can support your business.
Marketing Interactive. (June 28, 2022). Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive. "Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022." Chart. June 28, 2022. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive. (2022). Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive. "Share of Business Managers Who Felt They Were Successfully Achieving Omnichannel Personalization Worldwide in 2021 and 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Marketing Interactive, Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/ (last visited February 20, 2025)
Share of business managers who felt they were successfully achieving omnichannel personalization worldwide in 2021 and 2022 [Graph], Marketing Interactive, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/808912/personalization-satisfaction-digital-channels-world/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.