This statistic displays the leading reasons for changing brands of perfume or fragrance, according to women in the United Kingdom (UK) in 2017. Among the women surveyed, the most popular reason for switching fragrance brands is due to receiving another as a gift, chosen by around 38 percent of respondents.
What was the main reason that you decided to change your brand of perfume/fragrance?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Imogen Matthews Associates. (June 1, 2017). What was the main reason that you decided to change your brand of perfume/fragrance? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. "What was the main reason that you decided to change your brand of perfume/fragrance?." Chart. June 1, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. (2017). What was the main reason that you decided to change your brand of perfume/fragrance?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. "What Was The Main Reason That You Decided to Change Your Brand of Perfume/Fragrance?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates, What was the main reason that you decided to change your brand of perfume/fragrance? Statista, https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/ (last visited December 22, 2024)
What was the main reason that you decided to change your brand of perfume/fragrance? [Graph], Imogen Matthews Associates, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/