This statistic displays the leading reasons for changing brands of perfume or fragrance, according to women in the United Kingdom (UK) in 2017. Among the women surveyed, the most popular reason for switching fragrance brands is due to receiving another as a gift, chosen by around 38 percent of respondents.
What was the main reason that you decided to change your brand of perfume/fragrance?
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Share of respondents
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Imogen Matthews Associates. (June 1, 2017). What was the main reason that you decided to change your brand of perfume/fragrance? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. "What was the main reason that you decided to change your brand of perfume/fragrance?." Chart. June 1, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. (2017). What was the main reason that you decided to change your brand of perfume/fragrance?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. "What Was The Main Reason That You Decided to Change Your Brand of Perfume/Fragrance?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates, What was the main reason that you decided to change your brand of perfume/fragrance? Statista, https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/ (last visited July 22, 2024)
What was the main reason that you decided to change your brand of perfume/fragrance? [Graph], Imogen Matthews Associates, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/