Netherlands: market share of supermarket chain Plus

Between 2012 and 2024 in Dutch supermarket retail, the market share of supermarket chain Plus grew considerably. Amounting to 5.8 percent in 2012, it increased slowly but steadily until 2022 when it reached 6.8 percent. The following year it witnessed a signicant surge and rose to 7.7 percent. By 2024, Plus' market share had peaked at 8.1 percent.

For an overview of the development of the number of Plus stores in the Netherlands, please check this statistic.

Market share of Plus in supermarket retail* in the Netherlands, from 2012 to 2024

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Release date

January 2025

More information

Region

Netherlands

Survey time period

2012 to 2024

Supplementary notes

*Including discount stores.

Figures prior to 2023 were previously published by the source.

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