This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).
Which of the following online sources influence or inspire your decision making process in booking a trip?
Characteristic
Total
British
Germany
France
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Expedia. (December 27, 2017). Which of the following online sources influence or inspire your decision making process in booking a trip? [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. "Which of the following online sources influence or inspire your decision making process in booking a trip?." Chart. December 27, 2017. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. (2017). Which of the following online sources influence or inspire your decision making process in booking a trip?. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. "Which of The following Online Sources Influence or Inspire Your Decision Making Process in Booking a Trip?." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia, Which of the following online sources influence or inspire your decision making process in booking a trip? Statista, https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/ (last visited July 23, 2024)
Which of the following online sources influence or inspire your decision making process in booking a trip? [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
