This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).
Which of the following online sources influence or inspire your decision making process in booking a trip?
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Expedia. (December 27, 2017). Which of the following online sources influence or inspire your decision making process in booking a trip? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. "Which of the following online sources influence or inspire your decision making process in booking a trip?." Chart. December 27, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. (2017). Which of the following online sources influence or inspire your decision making process in booking a trip?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. "Which of The following Online Sources Influence or Inspire Your Decision Making Process in Booking a Trip?." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia, Which of the following online sources influence or inspire your decision making process in booking a trip? Statista, https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/ (last visited December 22, 2024)
Which of the following online sources influence or inspire your decision making process in booking a trip? [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
