This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites. During the January 2018 survey period, 13 percent of dating app users stated that they were currently doing so.
Would you pay for premium features on dating apps or services?
Characteristic
Share of respondents
I currently do
13%
I don't currently, but I would in the future
10%
I don't currently, but I have in the past
19%
I would not
50%
Don't know / no opinion
8%
0%10%20%30%40%50%60%
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Morning Consult. (February 16, 2018). Would you pay for premium features on dating apps or services? [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/807763/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. "Would you pay for premium features on dating apps or services?." Chart. February 16, 2018. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/807763/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. (2018). Would you pay for premium features on dating apps or services?. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/807763/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. "Would You Pay for Premium Features on Dating Apps or Services?." Statista, Statista Inc., 16 Feb 2018, https://www.statista.com/statistics/807763/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult, Would you pay for premium features on dating apps or services? Statista, https://www.statista.com/statistics/807763/us-spending-willingness-for-adult-dating-website-or-app-membership/ (last visited March 13, 2025)
Would you pay for premium features on dating apps or services? [Graph], Morning Consult, February 16, 2018. [Online]. Available: https://www.statista.com/statistics/807763/us-spending-willingness-for-adult-dating-website-or-app-membership/
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