In Canada, Generation Z was expected to spend the most for 2024's holiday shopping season: the average Canadian consumer of this generation was projected to spend approximately 2,300 Canadian dollars. Baby boomers were expected to spend the least this year, at roughly 1,400 dollars.
Projected average holiday season spend among consumers in Canada in 2024, by generation
(in Canadian dollars)
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PwC. (November 12, 2024). Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/807605/holiday-generational-spending-canada/
PwC. "Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars)." Chart. November 12, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/807605/holiday-generational-spending-canada/
PwC. (2024). Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/807605/holiday-generational-spending-canada/
PwC. "Projected Average Holiday Season Spend among Consumers in Canada in 2024, by Generation (in Canadian Dollars)." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/807605/holiday-generational-spending-canada/
PwC, Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars) Statista, https://www.statista.com/statistics/807605/holiday-generational-spending-canada/ (last visited December 18, 2024)
Projected average holiday season spend among consumers in Canada in 2024, by generation (in Canadian dollars) [Graph], PwC, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/807605/holiday-generational-spending-canada/