This statistic shows the results of a survey on the attitude of millennials towards influencer marketing in the United Kingdom (UK) in 2018. The survey found that more than a third of UK millennial consumers felt that influencer marketing was damaging to society, whereas slightly one in four Generation Y consumers stated to have purchased an item as a direct result of an influencer promotion.
Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018
* Refers to total number of respondents. Number of millennial respondents not specified. The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Prizeology. (February 13, 2018). Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/807204/influencer-marketing-millennial-attitude-united-kingdom-uk/
Prizeology. "Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018." Chart. February 13, 2018. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/807204/influencer-marketing-millennial-attitude-united-kingdom-uk/
Prizeology. (2018). Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/807204/influencer-marketing-millennial-attitude-united-kingdom-uk/
Prizeology. "Attitude of Millennial Consumers towards Influencer Marketing in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 13 Feb 2018, https://www.statista.com/statistics/807204/influencer-marketing-millennial-attitude-united-kingdom-uk/
Prizeology, Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/807204/influencer-marketing-millennial-attitude-united-kingdom-uk/ (last visited November 04, 2024)
Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018 [Graph], Prizeology, February 13, 2018. [Online]. Available: https://www.statista.com/statistics/807204/influencer-marketing-millennial-attitude-united-kingdom-uk/
