Boohoo.com Plc. group marketing spend revenue share 2016

This statistic shows the share of marketing expenses in the revenue of the Boohoo.com Plc. group worldwide from 2013/14 to 2015/16. In the year ending 29 February 2016, spending on marketing accounted for 10.2 percent of the group's revenue.

Boohoo.com Plc. is a online fashion retail group which owns the brands Boohoo and BoohooMAN in the UK. On 3 January 2017 the group also acquired a 66 percent interest in the fashion brand, PrettyLittleThing.com Limited, and on 28 February 2017 it acquired the intellectual property of the US brand, Nasty Gal. The group designs, sources, markets and sells clothing, shoes, accessories and beauty products. targeting consumers aged between 16 and 30 years. The group has a strong presence in the UK, US, Europe and Australia.

Share of marketing spend in the revenue of Boohoo.com Plc. group worldwide from 2013/14 to 2015/16*

Characteristic	Revenue share
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-	-
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Release date

May 2016

More information

Region

United Kingdom

Survey time period

2013/4 to 2015/16**

Supplementary notes

The source adds the following information: "Revenue is attributable to the one principal activity of the business. Revenue represents net invoiced sales of goods including postage and packing receipts, excluding value added tax. Revenue from the sale of goods is recognized when the customer has received the products and is adjusted for actual returns and a provision for expected returns."

* The Boohoo.com Plc. group owns the brands Boohoo and BoohooMAN in the UK. On 3 January 2017 the group acquired a 66 percent interest in the UK brand, PrettyLittleThing.com Limited, and on 28 February it acquired the US brand, Nasty Gal, (trademarks and customer lists).
** Years ending 28 February 2014, 2015 and 29 February 2016.
Figures for 2013/2014 are taken from previous annual reports by the source.

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