This statistic shows the results of a survey in 2017 in which British travelers were asked to indicate the travel priorities most important to them. The results are broken down by generation. Activities, cultural experiences, and lowest price tended to influence British travelers' decisions the most. Apart from the activities, once in a lifetime experience is most important to the generation Z.
Leading travel priorities of different generations in Great Britain 2017**
* Generation Z (n=244), Millennials (n=245), Generation X (n=261), Boomers (n=251). ** British travelers were asked to go through a small number of different screens in order to identify which consideration would be most important to them in
terms of how they choose a vacation/holiday and which consideration would be least important to them in terms of how they choose to purchase a vacation/holiday.
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Expedia. (December 27, 2017). Leading travel priorities of different generations in Great Britain 2017** [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/806204/great-britain-travel-priorities-by-generation/
Expedia. "Leading travel priorities of different generations in Great Britain 2017**." Chart. December 27, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/806204/great-britain-travel-priorities-by-generation/
Expedia. (2017). Leading travel priorities of different generations in Great Britain 2017**. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/806204/great-britain-travel-priorities-by-generation/
Expedia. "Leading Travel Priorities of Different Generations in Great Britain 2017**." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/806204/great-britain-travel-priorities-by-generation/
Expedia, Leading travel priorities of different generations in Great Britain 2017** Statista, https://www.statista.com/statistics/806204/great-britain-travel-priorities-by-generation/ (last visited December 23, 2024)
Leading travel priorities of different generations in Great Britain 2017** [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/806204/great-britain-travel-priorities-by-generation/
