This statistic shows the results of a survey conducted in 2017 in which British travelers were asked how advertisements can help influence their decision making process when booking travel. The results are broken down by generation. Appealing imagery in the ad was most influential for Generation Z and Millennials at 55 percent and 50 percent respectively. Imagery was less influential for Boomers. For them, informative content was considered more persuasive (51 percent).
How can advertisements help influence in your decision making process?
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Expedia. (December 27, 2017). How can advertisements help influence in your decision making process? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/806131/travel-decision-advertising-influence-in-great-britain-by-generation/
Expedia. "How can advertisements help influence in your decision making process?." Chart. December 27, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/806131/travel-decision-advertising-influence-in-great-britain-by-generation/
Expedia. (2017). How can advertisements help influence in your decision making process?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/806131/travel-decision-advertising-influence-in-great-britain-by-generation/
Expedia. "How Can Advertisements Help Influence in Your Decision Making Process?." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/806131/travel-decision-advertising-influence-in-great-britain-by-generation/
Expedia, How can advertisements help influence in your decision making process? Statista, https://www.statista.com/statistics/806131/travel-decision-advertising-influence-in-great-britain-by-generation/ (last visited December 22, 2024)
How can advertisements help influence in your decision making process? [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/806131/travel-decision-advertising-influence-in-great-britain-by-generation/
