This statistic shows the results of a generational survey in 2017 in which British travelers were asked to indicate the social media sites that influence or inspire their decision making process in booking a trip. Older generations tended to say that social media does not influence them. Facebook is more influential for younger generations, with 50 percent of Generation Z and 51 percent of Millennials saying the site influenced their travel decision.
Which of the following social media sites influence or inspire your decision making process in booking a trip?
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Expedia. (December 27, 2017). Which of the following social media sites influence or inspire your decision making process in booking a trip? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/806118/social-media-influence-in-booking-a-trip-great-britain-by-generation/
Expedia. "Which of the following social media sites influence or inspire your decision making process in booking a trip?." Chart. December 27, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/806118/social-media-influence-in-booking-a-trip-great-britain-by-generation/
Expedia. (2017). Which of the following social media sites influence or inspire your decision making process in booking a trip?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/806118/social-media-influence-in-booking-a-trip-great-britain-by-generation/
Expedia. "Which of The following Social Media Sites Influence or Inspire Your Decision Making Process in Booking a Trip?." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/806118/social-media-influence-in-booking-a-trip-great-britain-by-generation/
Expedia, Which of the following social media sites influence or inspire your decision making process in booking a trip? Statista, https://www.statista.com/statistics/806118/social-media-influence-in-booking-a-trip-great-britain-by-generation/ (last visited December 22, 2024)
Which of the following social media sites influence or inspire your decision making process in booking a trip? [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/806118/social-media-influence-in-booking-a-trip-great-britain-by-generation/
