Consumers' date of Valentine's Day shopping in the U.S. by gender 2018
This statistic shows when consumers did their Valentine's Day shopping in the United States in 2018, by gender. In 2018, 34 percent of male and 30 percent of female respondents stated that they bought their Valentine's gifts on the week of Valentine's Day. Ten percent of females and 9 percent of males planned to buy their Valentine's Day gifts on Valentine's Day itself.