According to a 2022 survey of U.S. consumers, over half (55 percent) reported that the absence of by-mail options was the main reason they were discouraged from shopping online. The second most commonly cited deterrent was difficult-to-find return policies, with 31 percent of respondents. The need to contact customer support and the lack of a return tracking/portal followed closely, each cited by 28 percent of those surveyed.
Return policies deterring shoppers from making an online purchase in the United States in 2022
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Share of respondents
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Narvar. (October 31, 2022). Return policies deterring shoppers from making an online purchase in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/806051/return-policy-characteristics-preventing-customers-from-shopping/
Narvar. "Return policies deterring shoppers from making an online purchase in the United States in 2022." Chart. October 31, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/806051/return-policy-characteristics-preventing-customers-from-shopping/
Narvar. (2022). Return policies deterring shoppers from making an online purchase in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/806051/return-policy-characteristics-preventing-customers-from-shopping/
Narvar. "Return Policies Deterring Shoppers from Making An Online Purchase in The United States in 2022." Statista, Statista Inc., 31 Oct 2022, https://www.statista.com/statistics/806051/return-policy-characteristics-preventing-customers-from-shopping/
Narvar, Return policies deterring shoppers from making an online purchase in the United States in 2022 Statista, https://www.statista.com/statistics/806051/return-policy-characteristics-preventing-customers-from-shopping/ (last visited July 22, 2024)
Return policies deterring shoppers from making an online purchase in the United States in 2022 [Graph], Narvar, October 31, 2022. [Online]. Available: https://www.statista.com/statistics/806051/return-policy-characteristics-preventing-customers-from-shopping/