According to the source, there were over 23.4 million Facebook users in Poland as of February 2024, with over 25 percent of those users being between 25 and 34 years old.
Insight into Facebook’s popularity
With a nearly three-quarter market share, Facebook dominates social media in Poland above any other global social media platform like Instagram or Twitter. The number of Facebook users in Poland is also forecasted to continue increasing. In addition to hosting user communities, Facebook is a popular tool for brands, institutions, and public figures to get publicity and to interact with their audiences. The most popular Facebook pages in Poland are those of Polish athletes (particularly, of the footballer Robert Lewandowski), well-established national companies, and meme pages.
Is Facebook getting too old?
As this statistic shows, most Facebook users in Poland are between 25 and 34 years old – an older demographic than for platforms like Instagram or TikTok. Social media are more commonly used by younger audiences, meaning that trendy new platforms could be big competitors for Facebook.
Share of Facebook users in Poland in July 2023, by age of users
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NapoleonCat. (March 5, 2024). Share of Facebook users in Poland in July 2023, by age of users [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/805467/facebook-users-poland/
NapoleonCat. "Share of Facebook users in Poland in July 2023, by age of users." Chart. March 5, 2024. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/805467/facebook-users-poland/
NapoleonCat. (2024). Share of Facebook users in Poland in July 2023, by age of users. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/805467/facebook-users-poland/
NapoleonCat. "Share of Facebook Users in Poland in July 2023, by Age of Users." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/805467/facebook-users-poland/
NapoleonCat, Share of Facebook users in Poland in July 2023, by age of users Statista, https://www.statista.com/statistics/805467/facebook-users-poland/ (last visited July 04, 2024)
Share of Facebook users in Poland in July 2023, by age of users [Graph], NapoleonCat, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/805467/facebook-users-poland/