Leading online shopping portals among Millennials in China 2017, by category

Published by
Xin Ou,
Feb 27, 2024
The statistic shows the most popular online shopping portals among Millennials in China in 2017, by category. According to the result of a survey, around 44 percent of the survey respondents shopped on the Chinese e-commerce platform Tmall.

Most popular online shopping portals among Millennials in China in 2017, by category

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Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985- 1989 and those born after 1990.

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General overview

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B2B e-commerce

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B2C and C2C e-commerce

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Leading e-commerce enterprises

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Current trends in e-commerce

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E-commerce consumer demographics

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