Key benefits of online shopping for consumers in China 2017, by generation

Published by
Xin Ou,
Feb 27, 2024
The statistic shows the key benefits of online shopping according to Chinese consumers as of 2017, by generation. According to the result of a survey, around 52 percent of respondents in both generation groups regarded convenience as the main benefit of e-commerce.

Key benefits of online shopping according to Chinese consumers in 2017, by generation

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Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985 - 1989 and those born after 1990.

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