Online shopping frequency change over the past 12 months China 2017, by generation

Published by
Yihan Ma,
Dec 20, 2024
The statistic shows the change in online shopping behavior over the past year in China as of 2017, by generation. According to the result of a survey, around 78 percent of the surveyed Chinese Millennials shopped more frequently online over the last 12 months.

Change in online shopping behavior over the past year in China in 2017, by generation

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Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985- 1989 and those born after 1990.

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