Resources used to book travel online in Great Britain 2017, by generation

Published by Statista Research Department, Dec 10, 2024
This statistic shows the results of a survey in 2017 in which British travelers were asked to indicate the resources they used to book travel online on their last trip, broken down by generation. Online travel agencies convert the most travelers across generations; 50 percent of millennials booked their last trip via an online travel agency.

Please indicate which resources you used to book travel online on your last trip?

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Release date

December 2017

Region

United Kingdom (Great Britain)

Survey time period

March 30 to April 7, 2017

Number of respondents

1001*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Generation Z (n=244); Millennials (n=245); Generation X (n=261); Boomers (n=251).

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