Facebook post engagement rates in Australia 2021, by post type

Published by
Christopher Hughes,
Jan 3, 2023
In 2021, Facebook status posts had the highest engagement rate in Australia, with an average engagement rate of around 0.1 percent. In comparison, link posts had the lowest engagement rate in Facebook.

Average Facebook post engagement rates in Australia in 2021, by post type

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Release date

February 2021

Region

Australia

Survey time period

2021

Supplementary notes

Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page that time.

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