During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Litmus. (September 21, 2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/804656/email-roi-perception/?via=comparebiztech
Litmus. "Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)." Chart. September 21, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/804656/email-roi-perception/?via=comparebiztech
Litmus. (2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/804656/email-roi-perception/?via=comparebiztech
Litmus. "Email Marketing Return on Investment (Roi) in Selected Industries According to Marketers Worldwide as of June 2020 (in U.S. Dollars)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/804656/email-roi-perception/?via=comparebiztech
Litmus, Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/804656/email-roi-perception/?via=comparebiztech (last visited November 21, 2024)
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph], Litmus, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/804656/email-roi-perception/?via=comparebiztech
