During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020
(in U.S. dollars)
Characteristic
Amount received for every U.S. dollars invested
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Litmus. (September 21, 2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/804656/email-roi-perception/
Litmus. "Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)." Chart. September 21, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/804656/email-roi-perception/
Litmus. (2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/804656/email-roi-perception/
Litmus. "Email Marketing Return on Investment (Roi) in Selected Industries According to Marketers Worldwide as of June 2020 (in U.S. Dollars)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/804656/email-roi-perception/
Litmus, Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/804656/email-roi-perception/ (last visited July 22, 2024)
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph], Litmus, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/804656/email-roi-perception/
