This statistic shows data on the average price consumers are willing to pay extra to access selected media content in Canada as of October 2017. During the survey, media consumers stated that they were willing to pay an average price of 25 Canadian dollars in addition to standard subscription fees for a season of live coverage of their favorite sports teams or events.
Average price consumers are willing to pay extra to access selected media content in Canada as of October 2017
(in Canadian dollars)
among media consumers willing to pay for each product or service, in addition to standard subscription fees
Method of interview
Online survey
Supplementary notes
*Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
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Salesforce Research. (January 16, 2018). Average price consumers are willing to pay extra to access selected media content in Canada as of October 2017 (in Canadian dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/804524/price-willing-pay-extra-access-media-content-canada/
Salesforce Research. "Average price consumers are willing to pay extra to access selected media content in Canada as of October 2017 (in Canadian dollars)." Chart. January 16, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/804524/price-willing-pay-extra-access-media-content-canada/
Salesforce Research. (2018). Average price consumers are willing to pay extra to access selected media content in Canada as of October 2017 (in Canadian dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/804524/price-willing-pay-extra-access-media-content-canada/
Salesforce Research. "Average Price Consumers Are Willing to Pay Extra to Access Selected Media Content in Canada as of October 2017 (in Canadian Dollars)." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/804524/price-willing-pay-extra-access-media-content-canada/
Salesforce Research, Average price consumers are willing to pay extra to access selected media content in Canada as of October 2017 (in Canadian dollars) Statista, https://www.statista.com/statistics/804524/price-willing-pay-extra-access-media-content-canada/ (last visited December 22, 2024)
Average price consumers are willing to pay extra to access selected media content in Canada as of October 2017 (in Canadian dollars) [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/804524/price-willing-pay-extra-access-media-content-canada/
