This statistic shows data on the share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017. During the survey, 54 percent of respondents stated that they had paid subscriptions for one or more online video, TV, or movie streaming services.
Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017
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Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017
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*Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
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Salesforce Research. (January 16, 2018). Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017 [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research. "Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017." Chart. January 16, 2018. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research. (2018). Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research. "Share of Consumers Who Pay for One or More Subscriptions to Selected Media Categories in The United States as of October 2017." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research, Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017 Statista, https://www.statista.com/statistics/804435/multiple-subscriptions-selected-media-categories-us/ (last visited April 23, 2025)
Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017 [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/804435/multiple-subscriptions-selected-media-categories-us/
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