Outdoor and camping equipment owners Germany

This statistic presents the results of a survey regarding ownership of camping and outdoor equipment in Germany from 2019 to 2023. In 2023, roughly 10.1 million people had such equipment in their household.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people owning equipment for camping and outdoor activities in Germany from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Informationon on population:
Base: German-speaking population 14 years of age and older living in private households at the place of residence in the Federal Republic of Germany

Information on total sample:
2019: 23,120 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on the methodology can be found here.

This question was asked during the survey in the following wording: "Here on this list we wrote down three things that one does not buy every day. Could you please tell me which of these you personally own or have available in your household? (Circle everything of the following!) - Equipment for camping and outdoor activities."

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