This statistic shows data on the future expectations of media companies among consumers worldwide as of October 2017, broken down by age group. During the survey, 79 percent of Millennials stated that they expected content and programming to be more easily accessible in the future.
Future expectations of media companies among consumers worldwide as of October 2017, by age group
Characteristic
Traditionalists/Baby Boomers
Gen Xers
Millennials/Gen Zers
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* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028
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Salesforce Research. (January 16, 2018). Future expectations of media companies among consumers worldwide as of October 2017, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/804428/future-expectations-media-companies-worldwide-by-age-group/
Salesforce Research. "Future expectations of media companies among consumers worldwide as of October 2017, by age group." Chart. January 16, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/804428/future-expectations-media-companies-worldwide-by-age-group/
Salesforce Research. (2018). Future expectations of media companies among consumers worldwide as of October 2017, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/804428/future-expectations-media-companies-worldwide-by-age-group/
Salesforce Research. "Future Expectations of Media Companies among Consumers Worldwide as of October 2017, by Age Group." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/804428/future-expectations-media-companies-worldwide-by-age-group/
Salesforce Research, Future expectations of media companies among consumers worldwide as of October 2017, by age group Statista, https://www.statista.com/statistics/804428/future-expectations-media-companies-worldwide-by-age-group/ (last visited August 24, 2024)
Future expectations of media companies among consumers worldwide as of October 2017, by age group [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/804428/future-expectations-media-companies-worldwide-by-age-group/