B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type

Published by
Valentina Dencheva,
Jan 6, 2023
The graph shows the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95 percent of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20 percent read rate.

B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2018

Region

Worldwide

Survey time period

July 22 to November 29, 2017

Special properties

based on 600k unique promotional email messages sent to Microsoft, Google, Yahoo, and AOL users

Supplementary notes

The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Email marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Email marketing worldwide

Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu