This statistic shows data on the share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017. During the survey, 72 percent of respondents stated that they were comfortable with media companies using their personal preferences in exchange for content that aligns with their specific interests.
Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017
The source adds the following information: "Includes answers of completely, mostly, and somewhat comfortable."
* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
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Salesforce Research. (January 16, 2018). Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research. "Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017." Chart. January 16, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research. (2018). Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research. "Share of Consumers Who Are Comfortable with Media Companies Using Their Personal Preferences for Selected Reasons Worldwide as of October 2017." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research, Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017 Statista, https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/ (last visited November 21, 2024)
Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017 [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
