This statistic shows data on the share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017. During the survey, 72 percent of respondents stated that they were comfortable with media companies using their personal preferences in exchange for content that aligns with their specific interests.
Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017
The source adds the following information: "Includes answers of completely, mostly, and somewhat comfortable."
* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (January 16, 2018). Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research. "Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017." Chart. January 16, 2018. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research. (2018). Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research. "Share of Consumers Who Are Comfortable with Media Companies Using Their Personal Preferences for Selected Reasons Worldwide as of October 2017." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
Salesforce Research, Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017 Statista, https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/ (last visited December 31, 2024)
Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017 [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/804358/media-company-using-personal-preferences-worldwide/
