Perceived relevance of advertising media worldwide 2017

Published by
J. G. Navarro,
Oct 30, 2023
This statistic shows data on the perceived relevance of advertising in selected media among consumers worldwide as of October 2017. During the survey, 39 percent of respondents stated that advertising on social media was very or somewhat relevant.

Perceived relevance of advertising in selected media among consumers worldwide as of October 2017

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Source

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Release date

January 2018

Region

Worldwide

Survey time period

October 2017

Number of respondents

3,080*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents were surveyed in United States, Canada, France, Germany, the Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.

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Overview

6

Mass media

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7

Social media

5

Video streaming

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Marketplayers

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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