This statistic shows data on the share of consumers who have decreased their media consumption worldwide over the past two years as of October 2017, broken down by age group. During the survey, eight percent of Millennials stated that they decreased their consumption of content from subscription streaming video services.
Share of consumers who have decreased their media consumption worldwide over the past two years as of October 2017, by age group
media consumers who have used the corresponding source in the past two years
Method of interview
Online survey
Supplementary notes
* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028
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Salesforce Research. (January 16, 2018). Share of consumers who have decreased their media consumption worldwide over the past two years as of October 2017, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/804304/decrease-media-consumption-worldwide-age-group/
Salesforce Research. "Share of consumers who have decreased their media consumption worldwide over the past two years as of October 2017, by age group." Chart. January 16, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/804304/decrease-media-consumption-worldwide-age-group/
Salesforce Research. (2018). Share of consumers who have decreased their media consumption worldwide over the past two years as of October 2017, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/804304/decrease-media-consumption-worldwide-age-group/
Salesforce Research. "Share of Consumers Who Have Decreased Their Media Consumption Worldwide over The past Two Years as of October 2017, by Age Group." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/804304/decrease-media-consumption-worldwide-age-group/
Salesforce Research, Share of consumers who have decreased their media consumption worldwide over the past two years as of October 2017, by age group Statista, https://www.statista.com/statistics/804304/decrease-media-consumption-worldwide-age-group/ (last visited December 22, 2024)
Share of consumers who have decreased their media consumption worldwide over the past two years as of October 2017, by age group [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/804304/decrease-media-consumption-worldwide-age-group/
